Speech Writing

I saw some good speeches today that would not have been good pieces of writing, transcribed.  Is this a new thing?  Back in the day, good speeches were destined to end up as literature.

This may have something to do with the premium on casualness and conversational tone put on speeches now.  When did conversational become code for sophomoric?  Jokes and throwaway pop culture references ren’t a totally recent development, but being perceived as wooden or whatever seems only recently to be the ultimate sin at the rostrum.

How do you be personable and engaging without filling your address with marshmallow fluff?

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